About the talk
This talk unpacks a detailed survey of more than 3,600 video game players across five countries, commissioned by Screen Australia for its Screen Currency 2025 project. It explores genre preferences, play locations, information sources and seven distinct market segments, with a closer look at the USA, Canada, India and the UK. The findings offer practical guidance for understanding players and applying audience insight throughout development, grant applications, communication, demo releases and launch.
Speaker
Dr. Jacqueline Burgess
Senior Lecturer · University of the Sunshine Coast
Dr Jacqueline Burgess is a multi-award-winning educator and researcher at the University of the Sunshine Coast. She is a leading Australian researcher in marketing and video games and has worked with or facilitated workshops for Screen Australia, Ubisoft, Screen Queensland, The Array, CODE NZ and Level Her Up. Jacqueline regularly appears in the media discussing marketing and video games.